I’ve been experimenting with this too, mostly in email signatures and follow-ups. What surprised me is that even small changes, like showing a different banner depending on the client’s industry, can boost engagement. I once read a good breakdown of this idea here: https://mysignature.io/blog/hyper-personalization/ — it explains how hyper-personalization isn’t just about names, but about context and timing. In my case, I added dynamic CTAs in my signature depending on the campaign, and clients actually clicked them. It didn’t feel pushy, just more relevant. From my experience, dynamic content works best when it feels helpful rather than “smart.”

Interesting thread. I don’t work in marketing directly, but as a customer I can definitely tell when something feels generic versus when it feels tailored. Sometimes I appreciate relevant suggestions, especially if they save me time. Other times it’s too much and feels overwhelming. I guess it depends on balance. Technology is moving fast, and it’s fascinating how even small businesses can now use tools that used to be available only to big companies. It’s kind of cool to watch how communication keeps evolving.