I haven’t used it for TikTok, but would be curious to see if it can differentiate between story clicks vs. bio link clicks.

Social platforms can be tricky when it comes to attribution, especially with influencer-driven traffic. I ran into similar issues and ended up implementing https://www.redtrack.io/ into the process. It lets me assign unique tracking parameters per creator and UTM source, so I can see not just clicks but real conversions per shoutout. It’s been a game-changer for negotiating with creators since I can now show ROI per post. It also helped identify which audiences were actually buying, not just engaging.