Healthcare social media marketing uses platforms like Facebook, Instagram, LinkedIn, and TikTok to build awareness, educate patients, and strengthen trust in medical brands. Key strategies include posting health tips, practice updates, patient success stories, and informative videos that answer common health questions. It also involves community engagement (responding to comments/messages), paid ads targeting local patients, and analytics tracking to refine outreach. Because healthcare deals with sensitive topics, compliance with privacy rules (like HIPAA) and professional tone are essential. Effective healthcare social marketing boosts visibility, fosters patient relationships, and supports overall practice growth.