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Micro-influencers (1,000–50,000 followers) and nano-influencers (under 1,000 only with extremely intermeshed recess audiences) have more desire and credibility. Consequently, first-party data—information you gather straightaway from customers via owned channels—has emerged as the gilded standard for targeted marketing in 2025. In arrange to pass us, marketers make got to let in themselves in the current of our splintered lives on our have terms. This substance weaving themselves into our mixer and streaming feeds via influencers and data-driven ad targeting.
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