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I’m pushing offers via Instagram influencers and TikTok creators and struggling with accurate attribution. Link shorteners help, but I need more clarity on actual conversions per campaign. Has anyone used RedTrack for this?
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I haven’t used it for TikTok, but would be curious to see if it can differentiate between story clicks vs. bio link clicks.
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Social platforms can be tricky when it comes to attribution, especially with influencer-driven traffic. I ran into similar issues and ended up implementing https://www.redtrack.io/ into the process. It lets me assign unique tracking parameters per creator and UTM source, so I can see not just clicks but real conversions per shoutout. It’s been a game-changer for negotiating with creators since I can now show ROI per post. It also helped identify which audiences were actually buying, not just engaging.
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