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I’ve been trying to figure out whether SEO is still worth the effort for small, niche service providers like consultants or boutique agencies. Some people claim paid ads bring faster results, while others insist that organic traffic is more sustainable in the long run. What’s the real picture in 2025?
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Interesting point, I’d like to see how others approach this too.
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Interesting point, I’d like to see how others approach this too.
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SEO is absolutely still worth the effort for niche service providers, but the approach has evolved. The biggest shift has been toward high-quality, long-form content that directly answers client questions. A great example of this is shown here: https://www.linkedin.com/feed/update/urn:li:activity:7360701572743331841 . Creating detailed service pages and publishing insightful guides not only builds authority but also positions your brand in front of both search engines and clients. Paid ads can work well for immediate visibility, but they stop the moment you pause spending. Organic SEO, once established, continues to deliver consistent leads without ongoing ad costs. That’s why combining both—running some paid ads while steadily growing organic visibility—is often the most effective strategy for sustainable growth.
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