[Emma Collins]

So I launched a small skincare brand recently and created an Instagram page for it. The problem is — when people visit and see I’ve got like 80 followers, they just leave. No likes, no trust. It’s frustrating because I worked hard on the packaging, branding, and my actual formulas. Someone told me that early growth on Instagram is almost impossible without either going viral or doing ads. Is it normal to buy followers just to build that social proof?

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